Agribusiness company
Sometimes you might need answers to determine whether your product is not competitive enough or your sales and distribution channels are the ones that block your path to success. One of the largest agribusiness companies came to us to implement a mystery shopping programme, in which we had to determine and map its proxy-sale/reseller channels and the recommendation level of its products.
In less than a month, we implemented the whole countrywide project and delivered a full comprehensive report including sales, pricing, placement, competitive and marketing recommendation to our client. In this case, our focus was to learn about reseller perceptions about our customer’s brand and products and, more than that, what would determine them to promote our customer’s products. So again, it was not about our customer, it was about our customer’s clients.
After carefully defining the methodology and the project roadmap, we started collecting data through proprietary and unique methodology, in which we combined the traditional mystery shopping approach with live follow-ups. Also, in order to have a comprehensive view of reseller’s perception, we conducted live interviews with some of them.
Even though our customer ordered a mystery shopping report, now he has much more than that. He has action sale-plans about certain products, he knows how to differentiate from its competitors of choice, he understands better why certain distribution channels don’t work and he even knows what marketing campaign lines he should follow for success. He knows how to grow.