Agribusiness input player
Every solid company evaluates the impact of newly launched services dedicated to its customers, whether they do it internally or with external help. Our client, an agribusiness company, wanted not only to understand whether the farmers were satisfied by its service, but to foresee what would determine them to access the service more and what would make the service to be more useful and more actionable.
In less than a month we delivered to our client not only a plain paper report, but a set of action plans that would increase both our client’s customer satisfaction and the usability rate for its own services.
The role of Stratesys in this process was (1st) to define the right methodology and the adequate database that should be used in the process, (2nd) to implement the field data-collection process in which we conducted in-depth interviews with the farmers and (3rd) to analyse the qualitative and quantitative data and deliver the comprehensive results.
As it lies in our DNA, we simply don’t care about delivering only data and charts, but we rather pay high attention to what our clients have to do for their customers to be more satisfied. In this case, we did this also. We delivered pros and cons about the service, along with new direction paths that our client can follow on its way to success.
The agribusiness player repositioned its service, by adjusting it to the farmers’ needs and usability. As a result of that, our client’s farmers are more informed and take better decisions for their businesses, which makes them happier and more satisfied with the service that they receive. Also, our recommendations we quickly implemented at international level by other offices of our agribusiness client. We did growth.